"To be the regional symbol of excellence in providing quality and efficient Drilling, Workover and associated Well Services."

1. Achieve continuously world class HSE performance and be in the top quartile when benchmarked with other drilling contractors in the region.  
2. Achieve 98% rig reliability, 95% availability and 100% asset integrity at all times and complete the Rig Integrity Assurance Program for planned offshore rigs.
3. Understand customer needs and meet their drilling requirements through provision of rigs, equipments, personnel and services.
4. Attract, develop and retain high caliber workforce and UAE Nationals and achieve Emiratization target set by ADNOC.
5. Improve financial performance by optimizing cost and ensuring compliance with corporate governance rules and international standards.

1. HSE Commitment - Focus and commitment towards no harm to people, assets or environment.
2. Customer Focus - Meet and exceed customer expectations
3. Leadership - Ability to lead, guide, inspire, direct and influence the performance of group members towards the achievement of goals, irrespective of level or position.
4. Teamwork - Cooperate and strive together for common goals, using individual skills, effective communication, transparency, trust and mutual respect.
5. Ownership - Demonstrate job commitment by taking keen interest, responsibility and accountability for all tasks, like one's own.
6. Empowerment - Decentralize decision making and implementing at different levels by delegating as per approved authorities.
7. Professionalism - Adherence to standards, values, and responsibilities in our dealings with customers and associates, passionately believing in what we do and always striving for excellence.